After a few meetings with the group regarding Hanbury, we’ve decided that the event should be centred around a theme of travelling. As we’re all based in the North and will be heading down to London, I think it's an idea that translates clearly and sort of portrays us as explorers, which we basically are, heading into a hub of creativity to learn and share with people from different backgrounds. We put the name up to a vote across the class through a Facebook poll, and the name “You Are Here” was chosen. This name reflects the travel theme, replicating the “you are here” icon you would find on a map. Because the event in january is focused mostly on the visiting professionals, we thought the use of “you” was also engaging, as it shows that the focus of the event is us being able to meet and talk with them about our work and practices. The idea was also floated that we could call the follow up trip in July , “We Are Here”, as that will be centred more on our work, portfolios, and basically showing off what we’ve been up to for three years of illustrating.
I’ve started to meet with some other people on the course to determine a solid visual style for the marketing materials, but I think the theme of maps and travel will be the backbone of this.
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