This design was made in response to the song Fashion (if you couldn’t tell by the word ‘fashion’ in garish pink type) by the band Shy Luv. This is a band that we ran into basically by mistake at last years Live At Leeds day festival, they were playing an hour late on a delayed stage, we had gone to see a different band and unwittingly saw their set instead. It was a great experience, and another that illuminated me the importance of sometimes being in the right place at the right time.
Since then I’ve been meaning to produce work around their music for my 603 brief, but haven’t had any compelling ideas until now. Working again with animation just before christmas for the Hanbury project/trailer that I made, I started to think of these music illustrations in a more kinetic way. How would this image work alongside the song? How would the different instruments be represented? What colours are brought to mind by the song? How do the lyrics work in the context of the audi and visual mediums combined? All these questions really challenged how I would usually approach a design like this, and I feel like the final image isn’t even really complete without the song playing in the background. I’m happy with this outcome, as I sometimes find a disconnect between the start point and end point in my design process, but this time I can see all my decisions present in the final work and I’m happy with how I’ve tried to get my ideas across.
Since then I’ve been meaning to produce work around their music for my 603 brief, but haven’t had any compelling ideas until now. Working again with animation just before christmas for the Hanbury project/trailer that I made, I started to think of these music illustrations in a more kinetic way. How would this image work alongside the song? How would the different instruments be represented? What colours are brought to mind by the song? How do the lyrics work in the context of the audi and visual mediums combined? All these questions really challenged how I would usually approach a design like this, and I feel like the final image isn’t even really complete without the song playing in the background. I’m happy with this outcome, as I sometimes find a disconnect between the start point and end point in my design process, but this time I can see all my decisions present in the final work and I’m happy with how I’ve tried to get my ideas across.
Being a small band with a still fledgling fan base, I reached out to Shy Luv to see if they may have any use for the design, and they sent back a response. They said they would be happy to feature the design on their Instagram, which I thought would be a really cool opportunity. Similar to the way I was featured on the profile of the band Ider, it’s just an engaging reminder of the way your practice can work when you see it properly in context.
